Desiree is all about the write stuff, whether it's crafting copy that
opens the best hotels across the universe for Starwood Hotels or
bringing to life the vision of The Lens Men, Singapore's premier
optical chain, through consumer branding, community relations and
e-marketing. Her work represents a solid foundation in public
relations, journalism and branding, laced with an acuity for the
social function and artistic character of pop culture, and a
hardscrabble work ethic cherry on top.
Coast to coast from South Beach to Scottsdale and longitude to
latitude from Istanbul to Hong Kong, Desiree creates Web site copy,
coffee table books, brochure manifestos and selling features for the
W Hotels, St. Regis and Luxury Collection lines under the auspices of
each brand's voice and identity, collaborating with international
teams comprising of hotel marketers, Web content producers and brand
managers. Time zones? That's so last season of Lost.
After sliding behind the wheel of The Lens Men's pilot P.R. and
marketing programing in September 2007, the retail store has gone
from zero to hero with a Web site that averages 70 visits daily and
20 major media placements in 18 months. In addition to
single-handedly executing consumer promotions, managing vendor
relationships, supporting overseas buying trips and conducting media
work, Desiree is also responsible for launching The Lens Men Eye
Care-a-Van, Singapore's first and only mobile eye clinic. The Eye
Care-a-Van travels across the country providing free eye tests and
spectacles to the underprivileged, a true ambassador of the company's
"Not Just Eye Care - We Care" philosophy. That's a program that
scores 20/20.
In former agency life, Desiree worked with The Harbinger Group, a
virtual P.R. shop comprised of former Ketchum brain trust. She
handled clients such as Destiny Health, a consumer driven health care
provider, and West Monroe Partners, a business and technology
consulting firm in Chicago. For her work on LRN, Desiree led a team
to a Gold SABRE nomination for excellence in corporate media
relations. At Ogilvy, Desiree serviced accounts ranging from Bausch &
Lomb and Orbitz to Lipton Tea and Playmobil. Coming from a family of
optometrists, raised with the travel bug with a passionately soft
spot for toys and athletics, Desiree loved working with brands and
products very near and dear to her heart. As part of the Arthur
Andersen team at Ketchum, Desiree won accolades such as the Publicity
Club of Chicago's Silver Trumpet, Public Relations Society of
America's Skyline Award and the Women in Public Relations' Obelisk
award -- recognition for the execution of robust media relations
programs.
Desiree's earliest travel memory is building sandcastles on a beach
in Bali at age four and most recently hung out with amazing sherpas
while trekking the Annapurna Himalayas and saw her 26th Bruce
Springsteen show in Antwerp, Belgium. In addition to having a blast
with work, Desiree plays on four softball teams, and when not wearing
cleats, plays tennis, boxes and bikes wherever possible. She nurses a
love/hate relationship with endurance events which has resulted in
the completion of two marathons and three triathlons and has more
bittersweet fun scheduled for 2009. Desiree has also represented the
Singapore Recreational Club in international softball tournaments
from Thailand to China, competed in the same event as Kobayashi in a
Major League Eating contest and aspires to qualify for the National
Scrabble Tournament in the near future.
opens the best hotels across the universe for Starwood Hotels or
bringing to life the vision of The Lens Men, Singapore's premier
optical chain, through consumer branding, community relations and
e-marketing. Her work represents a solid foundation in public
relations, journalism and branding, laced with an acuity for the
social function and artistic character of pop culture, and a
hardscrabble work ethic cherry on top.
Coast to coast from South Beach to Scottsdale and longitude to
latitude from Istanbul to Hong Kong, Desiree creates Web site copy,
coffee table books, brochure manifestos and selling features for the
W Hotels, St. Regis and Luxury Collection lines under the auspices of
each brand's voice and identity, collaborating with international
teams comprising of hotel marketers, Web content producers and brand
managers. Time zones? That's so last season of Lost.
After sliding behind the wheel of The Lens Men's pilot P.R. and
marketing programing in September 2007, the retail store has gone
from zero to hero with a Web site that averages 70 visits daily and
20 major media placements in 18 months. In addition to
single-handedly executing consumer promotions, managing vendor
relationships, supporting overseas buying trips and conducting media
work, Desiree is also responsible for launching The Lens Men Eye
Care-a-Van, Singapore's first and only mobile eye clinic. The Eye
Care-a-Van travels across the country providing free eye tests and
spectacles to the underprivileged, a true ambassador of the company's
"Not Just Eye Care - We Care" philosophy. That's a program that
scores 20/20.
In former agency life, Desiree worked with The Harbinger Group, a
virtual P.R. shop comprised of former Ketchum brain trust. She
handled clients such as Destiny Health, a consumer driven health care
provider, and West Monroe Partners, a business and technology
consulting firm in Chicago. For her work on LRN, Desiree led a team
to a Gold SABRE nomination for excellence in corporate media
relations. At Ogilvy, Desiree serviced accounts ranging from Bausch &
Lomb and Orbitz to Lipton Tea and Playmobil. Coming from a family of
optometrists, raised with the travel bug with a passionately soft
spot for toys and athletics, Desiree loved working with brands and
products very near and dear to her heart. As part of the Arthur
Andersen team at Ketchum, Desiree won accolades such as the Publicity
Club of Chicago's Silver Trumpet, Public Relations Society of
America's Skyline Award and the Women in Public Relations' Obelisk
award -- recognition for the execution of robust media relations
programs.
Desiree's earliest travel memory is building sandcastles on a beach
in Bali at age four and most recently hung out with amazing sherpas
while trekking the Annapurna Himalayas and saw her 26th Bruce
Springsteen show in Antwerp, Belgium. In addition to having a blast
with work, Desiree plays on four softball teams, and when not wearing
cleats, plays tennis, boxes and bikes wherever possible. She nurses a
love/hate relationship with endurance events which has resulted in
the completion of two marathons and three triathlons and has more
bittersweet fun scheduled for 2009. Desiree has also represented the
Singapore Recreational Club in international softball tournaments
from Thailand to China, competed in the same event as Kobayashi in a
Major League Eating contest and aspires to qualify for the National
Scrabble Tournament in the near future.
Desiree Koh was born and raised in
Singapore, where the perpetual summertime
weather makes it possible to dine al fresco
on the best local cuisine in the world and
play softball all year round. She graduated
with a Bachelor's of Science in Journalism,
with a concentration in magazine writing and
editing, from the Medill School of
Journalism at Northwestern University in
2000. She currently criss-crosses the globe
between Singapore and Chicago during the
year, from Anthony Bourdain's favorite
neighborhood for gastronomical exploration
to being just down the street from the Cubs.
Singapore, where the perpetual summertime
weather makes it possible to dine al fresco
on the best local cuisine in the world and
play softball all year round. She graduated
with a Bachelor's of Science in Journalism,
with a concentration in magazine writing and
editing, from the Medill School of
Journalism at Northwestern University in
2000. She currently criss-crosses the globe
between Singapore and Chicago during the
year, from Anthony Bourdain's favorite
neighborhood for gastronomical exploration
to being just down the street from the Cubs.
